Sr. Marketing, Manager - RECELL

AVITA Medical® is a therapeutic acute wound care company focused on transforming how patients heal. We develop and deliver innovative technologies that harness the body’s own healing capabilities to accelerate recovery and improve clinical outcomes.

Our flagship technology, RECELL®, uses a patient’s own skin to create Spray-On Skin™ at the point of care, enabling faster healing for patients with serious wounds, including burns and trauma. In the U.S., we also bring forward advanced wound care solutions such as Cohealyx® and PermeaDerm®, expanding our ability to support clinicians across the continuum of care.

At AVITA Medical, we are united by a shared purpose: to help patients heal faster - and to make a meaningful difference when it matters most.

Position Summary

This Sr. Marketing, Manager - RECELL will serve as a strategic leader responsible for driving the growth of RECELL® Spray-On Skin™ Cells within burn and trauma markets. This leader will drive strategic marketing initiatives to accelerate account penetration in the inpatient setting while establishing the foundation for future outpatient growth. Key responsibilities include developing the annual brand plan, overseeing the creation of compelling brand assets, designing sales enablement tools, executing demand generation campaigns, supporting field events, and gathering and sharing actionable commercial insights. Additionally, this role will contribute to sales training by developing training content and leading training initiatives. This role will also support long-term planning by identifying emerging market trends, understanding the evolving needs of customers and the sales team, and translating those insights into impactful marketing strategies.

Key Responsibilities

• Lead the development and execution of the annual brand plan to deliver differentiated value to core customers and support the achievement of company goals.
• Design and implement downstream marketing initiatives, including targeted brand campaigns for burn, plastic, general, and podiatric surgeons, as well as burn and wound care nursing staff.
• Develop and deploy marketing assets, sales enablement messaging, and tools to drive customer acquisition, conversion, and retention, ensuring alignment with medical, legal, and regulatory guidelines.
• Gather and synthesize market insights through market research and regular field engagement to identify unmet clinical, operational, and economic customer needs.
• Champion cross-functional brand initiatives in collaboration with Sales, Sales Training, Medical Affairs, Professional Relations, Global Marketing, Health Economics & Market Access (HEMA), Operations, and R&D.
• Establish and track KPIs to measure marketing initiative effectiveness and overall brand performance. Coordinate with internal and external agency teams to initiate, manage, and deliver marketing projects from concept to completion.