Sr. Public Relations Specialist

Job Summary Overview

The position is responsible for strategizing and executing public relations and executive communications initiatives that support brand reputation, visibility, and organizational objectives. This role manages day-to-day media relations, executive messaging, and content development while partnering with internal stakeholders and external agencies to deliver effective communication strategies.

Essential Job Functions

• Creates short-term and long-term public relations strategy and works with segment VPs to create and manage PR goals.
• Accountable for managing executive social media growth, engagement strategy and goals, including development of content calendars, messaging, and content execution.
• Develops and delivers executive communications for internal audiences, including employee messaging and leadership communications.
• Writes press releases, media alerts, and executive talking points to support media opportunities and public-facing initiatives.
• Identifies and manages opportunities for community awards and recognition, including researching, writing, and submitting applications.
• Develops, maintains, and prepares crisis communication plans to ensure organizational readiness and message consistency.
• Partners with external PR agency to increase brand visibility and earned media opportunities, including coordinating press release distribution, media outreach, and interview coordination. Holds PR agency accountable for earned media and PR metrics.
• Builds and maintains relationships with media contacts, community partners, and key stakeholders. Sets goals and creates plans to maximize current partnerships and build new relationships.
• Monitors media coverage, providing insights and recommendations to leadership.
• Produces monthly and quarterly reporting to track performance, analyze results, and identify opportunities for improvement.
• Supports cross-functional teams with communications strategy for campaigns, initiatives, and organizational priorities.
• Performs other job-related duties as assigned.