Student Recruitment and Admission (St Hugh's College)

Job Description

Admissions & Recruitment Officer

Location: Vientiane
Reports to: Admissions & Marketing Manager
Employment Type: Full-Time

Position Overview

To convert prospective students and parents into enrolled SHV students through professional counselling, timely follow-up, and clear explanation of SHV programmes and pathway options.

Key Responsibilities

Enquiry Handling

• Respond promptly to all enquiries (phone, email, social media, walk-ins)
• Explain programmes clearly to students and parents
• Conduct initial consultations with prospective students and parents
• Follow up with potential students
• Track enquiry status within CRM or admissions database

Application Processing

• Guide applicants through the application process
• Review submitted documentation for completeness
• Prepare offer letters
• Coordinate with Academic team for eligibility

Enrolment Support

• Assist students with enrolment procedures
• Address parent concerns and questions
• Track tuition payment coordination
• Maintain updated student database
• Coordinate enrolment documentation and fee payment process
• Ensure smooth onboarding into academic programme

Records & Compliance

• Record and update all enquiries in the CRM / tracking system.
• Track lead source, campaign source, and pipeline stage.
• Maintain accurate student files (digital and physical)
• Flag uncontacted or overdue follow-ups to line manager.
• Support application document checklist tracking.
• Maintain clean data and remove duplicate records.
• Coordinate reporting for marketing ROI and admissions conversion analysis.
• Ensure confidentiality of applicant information
• Prepare admissions reports as requested
• Support audit or partner documentation requirements

Key Performance Indicators (KPIs)

• Number of enquiries handled
• Response time to enquiries
• Consultation bookings
• Follow-up completion rate
• CRM data accuracy
• Lead-to-application conversion rate
• Application-to-enrolment conversion rate
• Accuracy and completeness of admissions documentation
• Timeliness of processing applications
  

Requirements

• Diploma or Bachelor’s degree in Business Administration, IT, Marketing, or related field.
• 1–3+ years in admin, data entry, sales support, call centre, or CRM support roles.
• Experience in the education sector is preferred.
• Strong attention to detail and comfort with spreadsheets/system data.
• Good communication skills in Lao and basic English.
• Reliable, organised, and disciplined.
• Strong interpersonal skills and confidence speaking with parents/students.
• Organised and detail-oriented
• Comfortable using Microsoft Office, messaging tools, and CRM systems.

Skills & Competencies

• Sales and consultation skills
• Communication and persuasion
• Customer service mindset
• Teamwork and professionalism
• Data accuracy and administration (CRM)
• Reporting and tracking
• Follow-up monitoring
• Coordination skills

Working Relationships

Internal:

• Admissions & Marketing Manager
• Academic Director
• Programme Leader
• Finance (for tuition coordination)
• Operations & Administration (for onboarding coordination)

External:

• Prospective students and parents
• School counsellors (when required)