Tasting Room & Wine Club Manager
Requirements
5+ years' management experience in luxury hospitality, wine, tourism, or DTC sales.
Proven track record in Wine Club growth and management.
Strong understanding of hospitality compliance (food safety, liquor licensing, Occupational Health and Safety).
Experience developing, implementing, and auditing SOP's in a hospitality setting.
Advanced proficiency in GAAP and CRM systems.
WSET Level 2 minimum; Level 3 advantageous.
Strong commercial, financial, and analytical skills.
Excellent leadership, communication, and stakeholder management abilities.
Professional presentation suitable for high-net-worth clientele.
Passion for premium wine and operational excellence.
Strategic Leadership: Develop and execute the vision for Tasting Room operations, Wine Club, and direct wine sales. Analyse performance trends, prepare budgets and forecasts, and drive continuous improvement in profitability and guest experience.
Operations & SOP's: Oversee daily Tasting Room operations, tastings, and food pairings. Develop, implement, and audit SOPs to ensure consistency. Ensure full compliance with food safety, liquor licensing, OHS, and hospitality regulations.
Wine Club Management: Lead membership growth, retention, and engagement strategies. Develop exclusive member events and loyalty initiatives. Use Commerce7 and CRM data to optimise sales and track KPIs (membership growth, retention, conversion, spend).
Guest Experience: Deliver luxury, brand-aligned experiences. Manage VIP visits, trade guests, media, and key stakeholders. Set service standards and training programmes to ensure excellence.
Team Leadership: Recruit, coach, and develop the hospitality team. Foster a culture of accountability, service excellence, and continuous learning in wine knowledge, sales, and compliance.
Sales & Collaboration: Partner with Marketing and Sales to drive visitation and Wine Club membership. Support digital campaigns, events, and promotions to align hospitality with broader brand objectives.
Systems & Reporting: Monitor sales, inventory, and customer behaviour. Maintain CRM data integrity and reporting accuracy. Oversee stock management and merchandising standards.