Trade Marketing Executive

Job Summary

JM Trade Marketing will assist team in achieving the Value Target Achievement, Sales Strategies and data for Tracking of Actual Flyer Vs. Planned

Roles & Responsibilities

• Assigned Category Value Target Achievement


• Monthly/Quarterly/Yearly Region-wise Category-wise Channel-wise Sales Forecasting


• Devise effective pricing in lieu of competition


• Category-wise spend management


• Sales strategies and programs for New Product Development/Launch and monitor performance in incubation stage


• Tracking of Actual Flyer vs. Planned


• Tracking of RSPs across Key Accounts and Retail


• Tracking of all annual contracts.

KPIs

• Volume & Value Achievement


• Category Profitability


• New Product Launches


• Implementing Merchandising & Activation Programs


• Region & Channel wise Forecasting


• Flyer Planning


• Target Setting


• Category Budget Management


• Planogram Execution

Work experience requirement

• Minimum of 3 years of experience in Brand Management or Trade Marketing at entry level in FMCG companies or Sales & Distribution businesses.


• Experience in involving in consumer activations planning and executions, tracking competitors intelligence and assisting in translating the findings directly in category sales planning.

Qualification

Bachelor Degreen in business, commerce and marketing.

Competencies
Financial Acumen
Knowledge of International and/or Local Laws and Regulations
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation