User Acquisition Manager

Key Responsibilities
Develop and execute user acquisition strategies across paid social and search channels, with a strong focus on scalable growth.
Manage and optimize campaigns throughout the full acquisition cycle — from launch and testing to scaling and performance improvement.
Analyze campaign, funnel, and revenue data to identify growth opportunities and make data-driven decisions on budgets, targeting, creatives, and traffic sources.
Work closely with media buyers, analytics, tracking, creative, and finance teams to ensure efficient campaign execution.
Manage significant monthly advertising budgets and continuously optimize for ROAS, CAC, LTV, retention, and overall profitability.
Develop and test new acquisition approaches, audiences, creatives, and campaign structures to drive sustainable growth.
Monitor tracking and attribution, identify technical or performance issues, and coordinate their resolution with relevant teams.
Build clear performance reports and communicate key insights, risks, and recommended actions to stakeholders.
Contribute to scaling successful campaigns and entering new traffic sources, markets, and verticals.
Requirements
3–5+ years of hands-on experience in User Acquisition, Media Buying, or Performance Marketing.
Strong practical experience with paid social platforms such as Meta, TikTok, Snapchat, and NewsBreak.
Proven track record of managing and scaling monthly advertising budgets of $100K+.
Strong analytical skills and the ability to turn performance data into actionable growth strategies.
Good understanding of key acquisition and revenue metrics, including ROAS, CAC, LTV, retention, ARPU, and ARPPU.
Hands-on knowledge of tracking and attribution technologies, including pixels, CAPI, UTMs, and server-to-server integrations.
Experience with A/B testing, creative testing, audience segmentation, and high-volume campaign experimentation.
Understanding of web funnels, user behavior, and revenue optimization.
Experience working with direct advertisers, media buying teams, and cross-functional departments.
Strong organizational and communication skills, with the ability to manage multiple campaigns and priorities simultaneously.
Upper-Intermediate English or higher.
Experience in verticals such as eCommerce, dating, health & fitness, social casino, entertainment, or finance lead generation is a plus.