Vertical Content & Growth Manager

The HEAT Group is seeking a Vertical Content & Growth Manager to lead how the Miami HEAT expands its social reach beyond our current following, turning new audiences into fans and fans into lasting supporters of the brand. This is a creative role built around top-of-funnel growth through short-form vertical video. This person develops distinct, platform native vertical strategy across every short-form channel (Instagram, Facebook, TikTok, YT Shorts), while also leading the Vertical Content Creator in bringing that strategy to life across every vertical channel.