Vice President or Principal, Wealth Management Marketing

Lead marketing strategy, messaging, content, campaigns, brand building, and performance optimization for Adams Street Partners' Private Wealth Solutions business serving financial advisors, RIAs, and wealth platforms.

Responsibilities

• Develop and execute a scalable, data-driven marketing strategy for Private Wealth Solutions.
• Translate private markets capabilities and products into compelling messaging for the private wealth channel.
• Create and refine marketing content across web, email, social media, print, video, and audio.
• Build advisor-facing content libraries, website content, and campaign assets.
• Develop targeted advertising campaigns with internal stakeholders.
• Lead brand-building initiatives for financial advisors, RIAs, and wealth platforms.
• Monitor competitive activity, industry trends, advisor needs, and channel best practices.
• Analyze campaign and content performance to optimize effectiveness and engagement.
• Collaborate across Marketing, Wealth Management, Investor Relations, Investment Teams, and Compliance.
• Ensure marketing materials comply with applicable regulatory standards.

Requirements

• Bachelor's degree required; marketing, communications, finance, or related field preferred.
• Significant experience in wealth management, asset management, or related financial services marketing.
• Strong track record marketing to financial advisors, RIAs, and wealth platforms.
• Deep understanding of the wealth management landscape and advisor business models.
• Strong knowledge of investment products, private markets offerings, and evergreen fund structures.
• Proven success developing integrated, multi-channel marketing campaigns.
• Excellent writing, communication, and storytelling skills.
• Strong analytical, project management, and cross-functional collaboration skills.

Benefits

• Medical, dental, and vision coverage
• 401(k) with immediate vesting and employer match
• Profit sharing
• Flexible spending accounts
• Paid parental leave, including adoption
• Generous paid time off
• Commuter benefits
• Employer-paid short- and long-term disability insurance
• Employer-paid life insurance
• Additional voluntary benefits