Vice President Product & Solution Marketing

You will define market narratives, shape category leadership, and translate product and solution marketing strategy into revenue impact. You will lead market intelligence, positioning, messaging, go-to-market planning, product launches, sales enablement, lifecycle strategy, partner marketing, and team development while partnering with executive stakeholders.

Responsibilities

• Lead enterprise-scale market and competitive intelligence
• Identify and prioritize opportunities across products, segments, and routes to market
• Define buyer personas, journeys, and category narratives
• Shape Ping’s long-term market vision around Identity for AI
• Establish market thought leadership in identity and security
• Define company-wide positioning and differentiated value propositions
• Develop messaging frameworks across products, solutions, and industries
• Create launch strategies, solution handbooks, and sales knowledge transfer plans
• Lead naming, branding alignment, and solution packaging strategy
• Own go-to-market strategy for major product and solution launches
• Align Product, Marketing, Sales, and Partners through integrated launch frameworks
• Ensure sales readiness, enablement, and knowledge transfer
• Measure launch success through dashboards and post-launch analytics
• Drive partner go-to-market alignment and solution marketing
• Develop the Product and Solution Marketing team
• Partner with Sales leadership to improve deal velocity and win rates
• Lead win-loss analysis and product growth diagnostics
• Optimize solution packaging and positioning
• Develop lifecycle and sunset communication strategies
• Build a partner marketing strategy and roadmap

Requirements

• 15+ years in product marketing, solution marketing, or category marketing leadership
• Experience in Identity, cybersecurity, or enterprise technology preferred
• Experience operating at $1B+ scale preferred
• Ability to define or redefine a category narrative
• Experience working directly with the CEO and board-level stakeholders
• Ability to translate AI and regulatory trends into strategic positioning
• Ability to connect messaging to pipeline outcomes
• Enterprise sales complexity and analytical rigor
• Ability to develop high-performance product marketing talent

Benefits

• Flexible work environment
• Employee Resource Groups
• Company and team bonding events
• Competitive benefits and perks
• Global volunteering and community initiatives
• Generous PTO and holiday schedule
• Parental leave
• Progressive healthcare options
• Retirement programs
• Education reimbursement
• Commuter offset for specific locations