Vice President, Sales and Marketing

We are seeking a visionary and results-oriented Sales and Marketing Executive to lead the commercial strategy for Sirio, Americas, with a specialized focus on dietary supplement dosage formats. This executive role will be instrumental in driving revenue growth, expanding market share, and positioning the company as a premier innovation partner in the nutraceutical industry. The ideal candidate will possess deep sector expertise, a robust professional network, and a proven ability to translate technical capabilities into compelling customer value propositions.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential job functions. Essential job functions and duties include, but are not limited to:

Sales Leadership

• Architect and implement a growth-driven sales strategy targeting brand owners, retailers, and global nutraceutical companies in North America.
• Drive new business development across key dosage formats: gummies, unit dose, and softgels.
• Build, mentor, and lead a high-performing sales organization with a focus on innovation, customer engagement, and strategic account management.
• Oversee pricing models, contract negotiations, and margin optimization to ensure sustainable profitability.

Marketing Strategy

• Position the company as a leading CDMO for advanced delivery formats, emphasizing innovation, quality, and speed-to-market.
• Lead integrated marketing campaigns that showcase our formulation expertise, regulatory support, and turnkey manufacturing solutions.
• Manage digital marketing, trade show presence, and thought leadership initiatives to enhance brand visibility and generate qualified leads.
• Analyze market trends and customer insights to refine product positioning and inform strategic decisions.

Cross-Functional Collaboration

• Partner closely with R&D, Regulatory Affairs, and Operations to align commercial strategies with technical capabilities and customer expectations.
• Collaborate with Finance on forecasting, budgeting, and performance analytics.
• Support strategic initiatives including partnerships, licensing opportunities, and M&A evaluations.