Volunteer SEO Specialist
The Aparecio Foundation is looking a pro bono Search Engine Optimization (SEO) Specialist to optimize all website and internet properties to attract and engage online visitors. This person would use their SEO savvy to help build Aparecio's online presence and public awareness. The SEO Specialist will use knowledge of web marketing to implement search strategies and track the effectiveness of new and existing campaigns.
Description of Duties / Responsibilities:
Job Tasks:
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
- Collect and analyze sales data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks.
- Communicate and collaborate with merchants, webmasters, bloggers, or online editors to place sales-oriented hyperlinks in high-traffic locations.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor performance.
- Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current and accurate.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Bachelor’s Degree (required), Master’s Degree (preferred)
- A minimum of 1-3 years of web experience is required
- Knowledge of HTML; CSS; blogging platforms like Wordpress; more advanced programming languages as needed; and MS Office
- Willing to volunteer expertise pro bono