VP, Product Management and Marketing

Key Responsibilities:

Product Strategy & Management

Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies).
Drive innovation by identifying market trends, customer needs, and emerging technologies.
Oversee product development processes, ensuring timely delivery, quality, and profitability.
Establish pricing strategies and value propositions aligned with market positioning and margin targets.

Portfolio Management

Optimize the product portfolio to balance growth, profitability, and operational efficiency.
Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
Lead new product introduction processes and stage-gate governance.

Marketing & Commercial Strategy

Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
Lead branding, digital marketing, trade shows, and customer-facing campaigns.
Collaborate with sales leadership to enable effective selling tools, messaging, and training.

Leadership & Cross-Functional Collaboration

Build and lead high-performing teams across product management, marketing, and portfolio strategy.
Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
Foster a customer-centric and innovation-driven culture.

Financial & Performance Management

Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
Develop and track KPIs related to product success, market share, and marketing effectiveness.
Support annual planning, forecasting, and long-term strategic planning.
Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

See also