Web3 Business Planning and Marketing
This role leads Web3 business planning and marketing across global alliances, new digital asset and payment services, regulatory coordination, partnerships, and growth initiatives.
Responsibilities
- Plan and execute marketing campaigns to acquire domestic accounts and expand trading volume
- Manage KPIs and drive growth-hacking initiatives to maximize revenue share
- Coordinate stakeholders and align specifications with global product and business teams in English
- Plan digital asset and payment service schemes using blockchain technology
- Develop Web3 financial products and business plans
- Design compliant operating processes based on applicable regulations
- Negotiate and consult with the Financial Services Agency and other authorities
- Manage cross-functional projects with legal, compliance, risk, product, and engineering stakeholders
Requirements
- At least 3 years of practical marketing, business development, or business planning experience at a crypto exchange, Web3 startup, financial institution, or operating company
- Practical experience or deep knowledge of crypto assets, stablecoins, Web3 wallets, tokenized deposits, or security tokens
- Basic understanding of relevant financial regulations and experience designing compliant services or leading regulated projects
- Strong communication and execution skills for aligning complex stakeholder interests
- Business-level English for meetings, written negotiations, and discussions with global partners
Benefits
- Hybrid workstyle
- Super flex time with no core time
- Annual leave
- Personal leave
- Social insurance
- 401K