Demandgen / Growth Marketer

Develop, execute, and optimize growth marketing strategies to engage, retain, and grow the customer base through cross-channel campaigns, experimentation, analytics, and marketing operations in a Web3 context.

Responsibilities

• Establish a scalable growth marketing engine across geographies, audiences, and channels.
• Build growth marketing capabilities integrated with audience marketing for product teams, growth teams, and ecosystem partners.
• Develop automated campaign journeys with triggered content such as KPI dashboards and wallet insights.
• Create testing and optimization frameworks for segments, messaging, content, and offers using A/B testing.
• Use Web3 customer behavior insights to refine segmentation and improve engagement.

Requirements

• 5+ years of professional experience, including 2+ years in growth marketing or demand generation at a high-growth SaaS startup.
• Expertise in scalable email and cross-channel growth campaigns, metrics, and optimization.
• Experience with experimentation, data analysis, and translating insights into campaign changes.
• Track record of combining customer data, segments, channels, creative, content, and offers to drive business outcomes.
• Proficiency in end-to-end campaign development, execution, and measurement using HubSpot, Clay, or similar tools.
• Passion for blockchain technology; familiarity with DeFi, traditional finance, or cross-chain analytics is a plus.

Benefits

• Medical, dental, vision, life, and AD&D insurance
• Meaningful early-stage equity through a stock option grant
• Flexible, trust-based paid time off
• Company-sponsored 401(k) plan in the US
• Remote work with required overlap on NYC mornings