Digital Marketing Lead

Strategy & Campaign Execution:

Design, execute, and oversee end-to-end multi-channel digital marketing strategies across social media (Instagram, Facebook, LinkedIn, TikTok), and display channels to drive user acquisition, activation, and retention.
Define, manage, and optimize the digital marketing budget to maximize ROI, lower Cost Per Acquisition (CPA), and drive key business KPIs.

Brand & Content Optimization:

Lead the creation of localized, engaging content and campaigns tailored to the consumer base across all digital touchpoints (website, mobile app, social channels).
Continuously evaluate and optimize brand presence across channels, ensuring clear messaging and aligned visual identity.

Performance & Data Analytics:

Establish and monitor key performance metrics (conversion rates, CAC, LTV, engagement rates) to assess campaign effectiveness.
Generate actionable performance reports and data-driven insights for senior management to guide marketing strategies.

Cross-Functional Collaboration & Team Leadership:

Partner closely with product, commercial, and customer support teams to launch new features, promotions, and go-to-market (GTM) campaigns.
Supervise and mentor the internal digital marketing team and manage external vendor/agency relationships (creative, media buying, production) to ensure high-quality, timely deliverables.

Requirements

Marketing experience in a B2C company for at least 5 years.