Lead Product Marketing Manager - Verticals

Own Ramp's vertical go-to-market operating model across construction, A&E, nonprofits, and public sector markets. Set portfolio strategy, become an industry expert, influence the product roadmap, develop cross-product narratives, lead market programs, enable Sales, manage operating cadence, and build customer and partner feedback loops.

Responsibilities

• Set the vertical portfolio strategy and business cases.
• Define scorecards and own business metrics for priority verticals.
• Analyze financial workflows, buying dynamics, regulations, technology ecosystems, and competition.
• Translate market evidence into product requirements and influence the product roadmap.
• Build industry-specific cross-product narratives and end-to-end GTM strategies.
• Define ICP, positioning, claims, proof, channels, launches, sales motions, and adoption plans.
• Lead webinars, customer sessions, partner events, advisory groups, and executive conversations.
• Build sales plays, competitive guidance, proof, and demos.
• Run the cross-functional operating cadence across Product, Growth, Sales, Marketing, Partnerships, and Finance.
• Build customer and partner feedback loops.
• Create a repeatable verticalization playbook.

Requirements

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or strategic GTM.
• Experience building GTM strategy for an industry or workflow-heavy market.
• Familiarity with construction, A&E, accounting, ERP, nonprofits, public sector, procurement, accounts payable, or financial operations.
• Experience influencing product strategy with customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns.
• Strong data literacy across pipeline, conversion, win rate, attach, adoption, and channel performance.
• Exceptional written and verbal communication skills.
• Ability to lead senior cross-functional partners without formal authority.
• High agency and comfort with ambiguity.
• Fluency with AI tools for research, analysis, writing, and operations.

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• Medical, dental and vision insurance coverage
• One Medical annual membership
• 401(k) with employer match
• Fertility HRA
• Parental leave
• Pet insurance
• In-office lunch, snacks and drinks
• Relocation support to NYC or SF
• Life, AD&D and disability coverage
• Group Retirement Plan with employer match
• Employee Assistance Program and virtual care
• Private medical insurance
• Virtual GP and at-home care
• Workplace pension