Marketing Media Strategist International
Research local media landscapes, audience behaviour, competitive activity, cultural context, and category dynamics to inform market- and channel-entry decisions. Build launch and investment playbooks for brand channels, work with media buying agencies across TV, podcasts, radio, out-of-home, and digital video, define measurement approaches, and recommend where to scale, optimise, or pause investment.
Responsibilities
- Research local media landscapes, audience behaviour, competitive activity, cultural context, and category dynamics to inform market- and channel-entry decisions.
- Build launch and investment playbooks for brand channels.
- Work with media buying agencies to turn strategy into plans across TV, podcasts, radio, out-of-home, and digital video.
- Define measurement approaches for international marketing launches at the market and channel level.
- Turn campaign results, market feedback, and channel learnings into recommendations on where to scale, optimise, or pause investment.
Requirements
- Experience in media strategy, performance marketing, growth marketing, or a comparable strategic marketing role in the UK.
- Ability to conduct structured research across markets, channels, audiences, and competitors and translate ambiguous signals into clear recommendations.
- Strong analytical skills to define measurements, identify useful data, and separate signal from noise.
- High autonomy and project management skills to drive work across stakeholders without a predefined playbook.
- Comfort operating in fast-moving, ambiguous environments where strategy and the operating model are built in parallel.
Benefits
- Private medical insurance through Freedom Elite.
- Virtual GP and at-home care via eMed x Livi.
- Workplace pension through Penfold, with a salary-sacrifice option.
- Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay, with additional time at reduced pay.