Rental Sales Representative
PRIMARY FOCUS:
- To aggressively promote and rent Certified Rental equipment in a geographically assigned territory.
- To increase rent to rent revenue from current customers while simultaneously prospecting for new potential customers.
- Establish a business relationship with customers, new and existing, thereby increasing rent-to-rent revenue.
- To generate an acceptable return on investment for Certified Rental.
DESCRIPTION OF DUTIES:
- Report activities in your assigned territory as it relates to customers, competition, major work, equipment, and the rental industry as a whole.
- Ensure proper coverage of your customers through proper territory management.
- Responsible for the profitable achievement of the Certified Rental budget for territory assignment.
- To collaborate with the machine sales person(s) in your territory to identify rental revenue customers and collection of customer and field intelligence as it pertains to rental.
- Communicate and work with your local branch in activities that pertain to the rent to rent business.
- Coordinate with Rental Counter personnel to ensure day to day activities of rental are completed.
- The RSR will be expected to represent the Company in a professional and ethical manner at all times.
MAJOR ACTIVITIES:
- Submit weekly territory Rental/Utility Sales Call Schedule plan.
- Maintain Data Fax/Dodge reports daily.
- Identify and Qualify Major Accounts for Customized Rental Programs.
- Weekly updates in the CRM:
- Calls
- Lost Rentals
- Participate in local trade associations such as (AGC, ABC, ETC...) and will attend the functions held by those organizations.