Senior Product Marketing Manager - New Products

Lead product marketing for emerging products from early customer discovery through launch, commercialization, adoption, and growth. Shape product strategy, define positioning, build go-to-market plans, coordinate launches, develop customer proof, analyze business metrics, and create repeatable processes for new-product growth.

Responsibilities

• Shape product strategy using customer, market, and competitive evidence.
• Define the ideal customer profile, buyer, user, workflow, alternatives, and switching factors.
• Build product positioning, messaging, claims, proof, and competitive narratives.
• Design zero-to-one go-to-market strategies.
• Lead product launches from planning through execution.
• Build commercialization programs that drive pipeline, activation, retention, expansion, and revenue.
• Work with Product and Engineering to understand architecture, data, constraints, and trust models.
• Run customer discovery and convert feedback into product and go-to-market decisions.
• Define and manage leading and lagging business indicators.
• Develop customer evidence, use cases, benchmarks, and competitive intelligence.
• Apply AI to research, analysis, content development, and workflows.
• Create a repeatable new-products playbook.

Requirements

• 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led go-to-market function.
• Significant ownership of a product or business outcome.
• Zero-to-one experience with a new product, category, platform, or business line.
• Experience using customer, market, competitive, and performance evidence to influence product strategy.
• Customer discovery experience.
• Technical and operational fluency.
• Exceptional written and verbal communication.
• Strong data literacy.
• Ability to lead senior cross-functional partners without formal authority.
• Fluency with AI tools.

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• Medical, dental, and vision insurance
• One Medical annual membership
• 401(k) with employer match
• Fertility HRA
• Parental leave
• Pet insurance
• In-office meals, snacks, and drinks
• Relocation support to New York City or San Francisco
• Equity